FOR BRANDS · MEDIA KIT 2026

THE MIND REFORGEWhere high-intent men actually buy.

Fitness, grooming, and lifestyle for a South Asian male audience that researches, asks, and buys. Real reach, real trust, and a medical-authority layer no lifestyle creator can copy.

Basit Anwar

basit@mindreforge.com · @themindreforge

The numbers

Top one percent, globally.

144M+
Lifetime Views
97K+
Followers
22.8M
Top Single Reel
2.77M
Avg Views / Reel
617K
Profile Visits / 30d
878K
Shares / Quarter
2.77M average views per reel is 10 to 30 times the industry standard for a 97K account. Every figure here comes straight from Instagram Creator Studio, available on request.
The audience

Who is watching.

Not passive scrollers. Buyers who research before they spend, in the markets that pay.

Age
25 to 44
Gender
70 percent and above male
Markets
UK, UAE, USA, Canada, South Asia
Interests
Fitness, hair, grooming, self-improvement
Reached, 90 days
23M+ accounts
Behaviour
Researches, asks, buys
The difference

A combination that cannot be copied.

Basit, lifestyle
Lifestyle
Basit, physique
The body
Basit, on brand
On brand
Medical authority layer

The part no creator can fake.

Basit and Dr Amna Rafique
DR AMNA RAFIQUE
Consultant ENT Surgeon · MBBS, FCPS ENT, MRCS ENT (England)
@dr.amnabasit

A practising surgeon who brings genuine clinical credibility to health, grooming, and wellness content. Joint content is the premium tier, an authority no lifestyle creator can manufacture.

11M+
Total Views
1M+
Unique Viewers
119K
Shares
3,143:1
Views to Follower
How we work together

Premium. Selective. Built to convert.

Brand Integration

Your brand placed inside content that converts, woven into the organic feed, never a bolt-on. Selective by design.

Content Production

9:16 vertical built for your paid ads, with hooks, subtitles, and CTA included. Delivered to you in 5 to 7 days, not posted on the page.

Ad Trust Transfer

Run your paid ads directly from the verified @themindreforge handle, for higher trust and conversion.

Partnership Retainer

Sustained presence. 4 to 8 pieces a month, a minimum three month commitment, at a preferred rate.

Couple Content

Joint lifestyle and wellness content with Dr Amna Rafique. Medical credibility that adds authority no creator can match. The premium tier.

Where it goes

Aligned brands only, the ones that fit the audience. The trust of that audience is the asset, and it is protected.

  1. Send the brief.
  2. Confirm the scope and the fit.
  3. Delivery in 5 to 7 days.
  4. One revision included.
  5. You run it.
Let us build.

Selective partnerships only. Tell me your brand and your goal, and I will tell you honestly if the audience fits. Rates on request.

basit@mindreforge.com · +44 7826 862200 · @themindreforge